What 60grams does now has a name

hollerlab —  July 13, 2009 — Leave a comment

SIM: Social Influence Marketing

In this piece it’s implied that the campaign is dead and that we should be shooting for having our clients take us on for:

“a continuous low-burn marketing effort in place 365 days of the year. It also means deploying new strategies and campaigns in real time based on the engagement with the previous ones or any particular event.”

http://www.goingsocialnow.com/2009/07/does-sim-mean-big-ideas-matter.html

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