Mark On Air Tran

hollerlab —  July 27, 2009 — Leave a comment

Air Tran (never heard of em) got comedian Mark Malkoff (never heard of him either) who has a self confessed fear of flying, to basically live on their flights for 30 days, and enter the Guinness Book of Records for the longest time on a commercial flight. Loads of nice content (like him sleeping in the overhead luggage holder) was generated off the back of it and you could follow and interact with him on all the usual suspects like Facebook, Twitter, YouTube and Flickr.


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