Social Media ROI

hollerlab —  July 30, 2009 — Leave a comment

New report from the boffins over at Forrester in association with WetPaint entitled ‘Engagement DB’. It’s the first convincing research report I’ve seen in a while which supposedly proves what we all preach – social media increases revenue. In the report they find correlations between brands engagement through social media channels and their return on investment, by establishing their own metric & methodology for measuring engagement. They categorise brands into four groups depending on their involvement in social media ; Mavens (Starbucks) , Butterflies (American Express) , Selectives (H&M) and Wallflowers (Mcdonalds). The top 100 ‘engaged’ brands are listed as well as few selected helpful case studies on Starbucks, Dell, Toyota and SAP.

Some really good stats and insights to use in pitches/presentations.

Site and report download here:


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