Nike all over influencer/blogger outreach

hollerlab —  August 24, 2009 — Leave a comment

Money quote:

“Research has shown Nike content is a valuable asset in its own right – usually adored by consumers and always something that prompts a conversation.

Nike knows that early and exclusive communication with influential bloggers can help speed the distribution of content across the web. It now plans to make blogging central to all of its future football-related campaigns.”

http://www.revolutionmagazine.com/news/889695/Nike-Just-digital/

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