Okamoto Freedom Project – get your rocks off and conceal it…

hollerlab —  February 20, 2012 — Leave a comment
An interesting execution coming from Singapore called the Okamoto Freedom Project. Okamato claims to be one of the leading manufacturers of condoms in the world. Through this project they wanted to highlight that Singapore is a relatively conservative part of Asia. In turn not very sexually liberated. So they have created this project to act as a resource for Singaporeans to do what the brand claims they do best ‘Each Other’.
The site is basically a platform where you can buy products, software and condoms to help you get your rocks off more often, safelty and to conceal the fact. The site seems to have a safe sex message although this is relatively thinly veiled through just the brand connection.
Here is the users guide: 
And the site:
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