Tunisian Elections – TED Ad’s worth Spreading #4

hollerlab —  February 28, 2012 — Leave a comment
Great way of showing the emotion that can be created through simple messaging and subsequently content. Obviously this is unique in the fact that it touches on a very sensitive issue for the Tunisian people. Never the less, I feel that sometimes brands aren’t provocative enough anymore. The easiest way to create differentiation is to challenge category norms. 

Pretty impressive results as well. Expected a 55% turn out for elections and ended up getting 88%. 

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