Function as the creative idea…

hollerlab —  March 12, 2012 — Leave a comment
It is great to see when we can use tools and platforms creatively to deliver a message. Here is one coming from Ogilvy in Israel highlighting some of the issues that people with OCD go through everyday. By creating the shortest ad ever and using the functionality of YouTube they were able to answer the following brief: Demonstrate to people what it might be like to have OCD. Don’t just tell them about it. 
Here is the Ad: 
Once you have a chance to engage with that here is the case study video: 
Sometimes the execution mechanic can be as compelling as the idea itself or even be it. This makes me think of some of these other campaigns that produced phenomenal result, simply by getting people to engage with platforms they were familiar with in new and interesting ways: 
And 
Gol, refresh for Valentines Day: 

Gol – Valentine’s Flight from AlmapBBDO Internet on Vimeo.

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