Digital Experiential – ING Germany…

hollerlab —  May 1, 2012 — Leave a comment
This is a great integrated execution from ING in Germany. Essentially translating peoples real world experiences into digital amplification and messaging. Love the way that they have also linked the sponsorship of German Basketball star Dirk Nowitzki into the promotion. 

Check out the video it is pretty cool stuff, cannot see a reason why this could not be extended through to desktop interactions as well. Expanding on the idea’s reach and inevitably the overall success of the campaign. 

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