BBC – Frozen Planet AR…

hollerlab —  May 29, 2012 — Leave a comment

To promote the release of BBC’s Frozen Planet on DVD and Blue Ray, the BBC created an augemented reality road show throughout the US. 

This is a fantastic example of digital experiential at it best and closely reflects the great work done last year by National Geographic in Europe.

This is where the content derived from the interaction and consumers reactions to the execution actually is more valuble than the experiential impressions that would have been generated from the campaign. Also the subsequent content derived from consumers and amplified throughout their digital networks would go a ways in making this spectacle a truly socail and ampifiable campaign.

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