And the Guerilla Marketing Starts…

hollerlab —  July 26, 2012 — Leave a comment
Nike’s latest spot seemingly undermines Adidas’ sponsorship of the London Olympics. It is a great Ad and very cleverly executed to avoid reference to the Olympics other than the Location it will reside in this year. 

 

Doesn’t hurt to get this sort of exposure either. With this piece in the Guardian under their section for London 2012 in Advertising and PR: http://www.guardian.co.uk/media/2012/jul/25/olympics-2012-nike-ambush-ad 
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