One of the key challenges of the digital marketing and media industry is how do we track users and retarget them between devices. With users increasingly moving to mobile and tablet to explore the web. It has long been thought that one of the last peices of the consumer journey puzzle is to discover ways to identify and target consumers across devices with relevant and retargeted messages.
Enter Kamakshi Sivaramakrishnan and armed with a PHD in Information Theory and stints at AdMob and Google. With a start-up that has attracted investment from some of the most respected venture capititalists in Silicon Valley, such as Kleiner Perkins Caufield & Byers and Sequoia Capita. She has ventured off to create Drawbridge. A start-up hell bent on being able to identify and retarget consumers across devices. They do this by using an algorithm that triangulates a consumers habits and behaviours through cookie tracking and once it is established that is a unique user a code is applied to that particular user.
We feel this is the next frontier in closing the loop in relation to the consumers journey. As well as truly substantiating the value of digital to deliver targeted and relevant information to users across a multitude of platforms and in a geo relevant circumstances.
Check out their website here: http://www.drawbrid.ge/