An interesting take on the typical christmas retail ads in the form of webisodes from Diesel. In essence they have chucked a bunch of models into a Diesel store, hypnotized them, then filmed the hilarity that ensued. The films demonstrating the models going through an array of emotions. Including unbridled anticipation, abolsute joy and jealously. There is a third webisode to ocme, but even just the first two are pretty enthralling stuff.
I truly hope that this is real. Some of the reactions, which are said to be 100% genuine, are truly hilarious.
Nice little addition that they have all items featured in the films available to purchase underneath the content via their e-commerce site.