Jello – 2nd best is GREAT!

hollerlab —  February 4, 2013 — Leave a comment

What a fantastic topical execution from Jell-o in conjuction with the superbowl. Running an ad condoling the people of San Fransisco after their loss against the Baltimore Ravens. But, as a consolation prize, they are funning things up and hoping to quell some of those dampened spirits with free Jell-o.

Directing people to http://funthingsup.com/ explaining that they will have Jell-o collection spots throughout the city tomorrow. They are also providing a nice plug in for Chrome which replaces all Baltimore content you are viewing via the browser with pictures of cute dogs and text references with “blah”. Much like the Fever Keeper app from Heineken for the Champions League last year.

Screen_shot_2013-02-04_at_5

Here is the spot they ran:

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