Here is the latest ad from Google, promoting their new handset, the Nexus 4.
We think this heralds the next major development in mobile technology. Apple revolutionised the smartphone with smart, gestural and intuitive UI and UX. Google is now at the forefront of taking our handsets to the next phase of software evolution.
That is they will be able to perceive exactly what we want, based on the information it has at hand. Which incidentally is almost everything.
Google Now is Google’s answer to Siri and looks to eclipse the Apple personal assistant it in almost everyway. As with Siri you can bark voice commands at the software peripheral. But unlike Siri it can predict what you need, when you need it.
For example if I have an appointment in Melbourne, Google Now can detect if the plane suddenly become delayed. Then prompt me, so I don’t waste time at the airport and can automatically execute a command informing the person I am meeting, that I will be 30 mins late.
Alternatively, it can alert me to public transport delays, warning me when I have to allow for extra travel time between my existing and intended location.
There is a multitude of applications that Google Now intends to fulfil. Perhaps transport and mobility being the most obvious one. But our prediction is that this will be an evolution in software and mobile operating systems that will free us from being so heavily tied down to our technology. As our technology will be hyper aware of our needs and location. Assuming, proactively, many utilitarian tasks we now have to initiate ourselves.
The one concern that has been aired in relation to perceptive technology like this, is the risk of squeezing everyone down the same path. Creating a society of people that are living with blinkers on. However I think this demonstration of Google Now actually shows that technology and more specifically software will start to streamline and assume responsibility for the more benign tasks we need to complete on a day-to-day basis. Therefore leaving us with more time to explore the world around us.