Strongbow – simple proposition + easy mechanic = high engagement.

hollerlab —  February 25, 2013 — Leave a comment

We really like this campaign coming out o the UK for Strongbow. Even though the proposition that if you engage with us, we will give away free product is incredibly simple. This was a really nice, interactive way of generating consumer engagement through simple participation mechanics. It doesn’t hurt that there are some really impressive figures to accompany the campaign as well.

Sometimes it is the simplest ideas that garner the greatest engagement.

 

Strongbow – The Most Refreshing Pint from Lean Mean Fighting Machine on Vimeo.

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