A really simple well executed idea from Dove that is another iteration of their Real Beauty Campaign. In this installment they enlist the help of a sketch artist. Who draws a portrait based on a woman describing themselves and then a stranger that they have just met describing them. The end result provides us all with an arresting piece of content that dramatically articulates the stark and destructive difference between a woman self image and how the rest of the world sees them. Reaffirming the notion that woman are undeservedly their own harshest critics.
Lovely idea, well executed and emotional. I can smell a branded content Cannes Lion on the horizon for this one, as long as it generate enough viral traction.