Dove – Real Beauty Sketches…

hollerlab —  April 16, 2013 — Leave a comment

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A really simple well executed idea from Dove that is another iteration of their Real Beauty Campaign. In this installment they enlist the help of a sketch artist. Who draws a portrait based on a woman describing themselves and then a stranger that they have just met describing them. The end result provides us all  with an arresting piece of content that dramatically articulates the stark and destructive difference between a woman self image and how the rest of the world sees them. Reaffirming the notion that woman are undeservedly their own harshest critics.

Lovely idea, well executed and emotional. I can smell a branded content Cannes Lion on the horizon for this one, as long as it generate enough viral traction.

http://realbeautysketches.mydove.com.au/

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