Transform into a sentence

vlad —  September 26, 2013 — Leave a comment

Screen Shot 2013-09-26 at 1.53.59 PM

Forms are the bane of the internet. This week we’ve stumbled upon a new interface solution that makes forms feel, well not like a form. The first is from insurance provider Oscar, the second from travel site Escape Flight.

Why it works

Screen Shot 2013-09-26 at 1.56.07 PM

We feel this style of form works well because:

  • The language used closely resembles how we speak
  • The fact that it encompasses all choices allows you to have large fontface that takes up all the realestate (and therefore user focus)
  • It’s new enough to give users a sense of play and discovery with a form

So the next time you need a user to fill out their details or drill down to finding a product on your site have a think of this simple and elegant solution.


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