Forms are the bane of the internet. This week we’ve stumbled upon a new interface solution that makes forms feel, well not like a form. The first is from insurance provider Oscar, the second from travel site Escape Flight.
Why it works
We feel this style of form works well because:
- The language used closely resembles how we speak
- The fact that it encompasses all choices allows you to have large fontface that takes up all the realestate (and therefore user focus)
- It’s new enough to give users a sense of play and discovery with a form
So the next time you need a user to fill out their details or drill down to finding a product on your site have a think of this simple and elegant solution.