Our CEO Mike Hill has given a presentation on how we worked with Audi to create a Single Customer View. You can look through the presentation below.

Advertising prides itself on disruption. But what if you could disrupt advertising?

This Christmas we got in to the holiday spirit by creating a live, and interactive installation allowing the public to do just that.

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It looks like Sydney will be the first place in the world to have commercially available courier deliveries via drones. A Sydney startup will deliver text books via automated drones. Dominos has also experimented with drone delivered pizzas in the past. In this post I’ll go through why I believe that delivery drones will usher in disruptive market innovations creating new opportunities for a variety of businesses while threatening old ones.

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Brand reputation and security

vlad —  October 14, 2013 — Leave a comment

McDonalds Twitter

Security is not a topic that regularly comes up when discussing brand reputation management, however in a communications environment that increasingly relies on third party social networks it needs to be. Often the management of security for these accounts is not given much thought, however when it fails and a company is compromised the damage is incredibly visible, damaging and costly. A hacked Twitter account can damage your brand so why not take some simple steps to avoid it ever happening?

This post will go through the potential negative brand impact of poorly managed security, some simple rules to follow to avoid issues happening to your brand and some great tools to help you out.

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Transform into a sentence

vlad —  September 26, 2013 — Leave a comment

Screen Shot 2013-09-26 at 1.53.59 PM

Forms are the bane of the internet. This week we’ve stumbled upon a new interface solution that makes forms feel, well not like a form. The first is from insurance provider Oscar, the second from travel site Escape Flight.

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Who you calling a fucking idiot?

vlad —  September 5, 2013 — 5 Comments

Screen Shot 2013-09-05 at 11.12.33 AM

[Update @ 12/9/13]
Please note: this article was published prior to knowledge that the site in discussion was done without the backing of the LNP see here for full details. Thanks to fool in the comments for pointing out the mistake. As such please take the rest of this post as a look at a well put together personal project that went viral rather than a professionally deployed attack from the LNP.
[end update]

Ever since news news came out that Kevin Rudd had hired digital gun Matthew McGregor as his attack dog against Tony Abbot I’ve wondered when Rudd would release the hounds. It seems that the time is a week before the election.

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Marketing in a post-pc world

vlad —  August 30, 2013 — 1 Comment

post pc world

This post is based on a presentation I gave at the 5th Annual iMedia Brand Summit. In the talk Mike wanted give the marketing audience 10 practical pieces of advice on how to manage their communications strategies in a mobile world. In the presentation and this article we’ll deep-dive on three pieces of advice and crunch through the other 7 in the lightning round (every presentation should have a lightning round after all).

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Moar FB Ads

vlad —  July 31, 2013 — Leave a comment

Facebook Share Price

Facebook is reportedly going to start selling 15-sec (same length as Instagram videos which FB owns) TV style slots across its network to advertisers.

With 61% of their 1.5Bn users going on the site daily, that creates a big opportunity for advertisers to get in front of Facebook’s users. Beyond the potential to get in front of a mass-audience, the big win for advertisers will also be the increased understanding of the people who engaged with a piece of advertising.

Facebook is obviously charging royally for the privilege, at an est $2.5M a day the ads are 60% the price of a Super Bowl ad. It will be interesting to see if an increasing focus on advertising/advertisers changes the breakdown of Facebook’s user base.

Facebook’s recent focus on ads has done poorly for their UI but ver well for their share price. After a recent earnings call the share price jumped by 30% in a day. Tp me this seems reminiscent of AOL or Yahoo, innovative companies who died after having to answer to shareholders. Whether this is a good move for Facebook or not… EXPECT MOAR ADZ.

The Service Economy

vlad —  July 24, 2013 — Leave a comment

CX for all
Image credit

As products are becoming increasingly commoditised, services wrapped around a product’s life-cycle are growingly becoming a competitive advantage for businesses large and small. In this post I’ll go through some key trends pointing to a move to a service economy.

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Retail Disruption

vlad —  July 10, 2013 — Leave a comment

Image credit

Online ecommerce/market places, volatile real estate markets and evolving consumer demands on brands has led to the disruption of large-scale traditional retail. Traditional retailers need to evaluate market disruptors and adapt to new ways of working in order to continue driving footfall and moving products off the shelves. This post will go through current retail disruption trends and suggested adaptions that every retailer needs to make.

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