Our CEO Mike Hill has given a presentation on how we worked with Audi to create a Single Customer View. You can look through the presentation below.
It looks like Sydney will be the first place in the world to have commercially available courier deliveries via drones. A Sydney startup will deliver text books via automated drones. Dominos has also experimented with drone delivered pizzas in the past. In this post I’ll go through why I believe that delivery drones will usher in disruptive market innovations creating new opportunities for a variety of businesses while threatening old ones.
Security is not a topic that regularly comes up when discussing brand reputation management, however in a communications environment that increasingly relies on third party social networks it needs to be. Often the management of security for these accounts is not given much thought, however when it fails and a company is compromised the damage is incredibly visible, damaging and costly. A hacked Twitter account can damage your brand so why not take some simple steps to avoid it ever happening?
This post will go through the potential negative brand impact of poorly managed security, some simple rules to follow to avoid issues happening to your brand and some great tools to help you out.
[Update @ 12/9/13]
Please note: this article was published prior to knowledge that the site in discussion was done without the backing of the LNP see here for full details. Thanks to fool in the comments for pointing out the mistake. As such please take the rest of this post as a look at a well put together personal project that went viral rather than a professionally deployed attack from the LNP.
Ever since news news came out that Kevin Rudd had hired digital gun Matthew McGregor as his attack dog against Tony Abbot I’ve wondered when Rudd would release the hounds. It seems that the time is a week before the election.
This post is based on a presentation I gave at the 5th Annual iMedia Brand Summit. In the talk Mike wanted give the marketing audience 10 practical pieces of advice on how to manage their communications strategies in a mobile world. In the presentation and this article we’ll deep-dive on three pieces of advice and crunch through the other 7 in the lightning round (every presentation should have a lightning round after all).
Facebook is reportedly going to start selling 15-sec (same length as Instagram videos which FB owns) TV style slots across its network to advertisers.
With 61% of their 1.5Bn users going on the site daily, that creates a big opportunity for advertisers to get in front of Facebook’s users. Beyond the potential to get in front of a mass-audience, the big win for advertisers will also be the increased understanding of the people who engaged with a piece of advertising.
Facebook is obviously charging royally for the privilege, at an est $2.5M a day the ads are 60% the price of a Super Bowl ad. It will be interesting to see if an increasing focus on advertising/advertisers changes the breakdown of Facebook’s user base.
Facebook’s recent focus on ads has done poorly for their UI but ver well for their share price. After a recent earnings call the share price jumped by 30% in a day. Tp me this seems reminiscent of AOL or Yahoo, innovative companies who died after having to answer to shareholders. Whether this is a good move for Facebook or not… EXPECT MOAR ADZ.
Online ecommerce/market places, volatile real estate markets and evolving consumer demands on brands has led to the disruption of large-scale traditional retail. Traditional retailers need to evaluate market disruptors and adapt to new ways of working in order to continue driving footfall and moving products off the shelves. This post will go through current retail disruption trends and suggested adaptions that every retailer needs to make.